Aevis found itself in a paradoxical situation: it developed successful projects that eventually outgrew the organisation itself. These initiatives were well received and widely recognised, but few people realised Aevis was the organisation behind them. The scattered focus had its consequences. The team‘s capacities were spread across several projects, leaving almost no energy for advocacy, PR, communication, and individual fundraising, which became practically nonexistent. The organisation found itself at a point where it needed to reevaluate its priorities, strengthen its brand, and improve its external communication.