Thanks to the new vision, the offer of cooperation for Amazon, which operates in the town of Sereď, was much better structured. Although there had been occasional cooperation with Amazon in previous years, it had been informal and irregular. However, previous contacts had been maintained. KC PRIESTOR therefore re-established contact with the company and held a series of in-person meetings, where they first sought to understand the company’s approach to supporting the nonprofit sector. Since this information was not available online, in-person conversations were the only way forward.