Our goal is to reduce the gap between our outstanding outreach and the small number of engaged constituents. The momentum has come for success: we learnt from our Sisyphean work, the society seeks help for sustainability more than ever, we have new and committed staff. Our goal: to develop an engagement strategy, build organisational capacities, make digital developments, launch a multichannel storytelling engagement campaign, evaluate and iterate. We plan to reach 200.000 people, increase the number of the “interested” constituents with 30%, the number of “interacted” ones with 20%, the number of “engaged” with 100% and have 4-5 ambassadors.