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Systemic change in discriminatory displaying men and women in advertising

Year of granting the aid: 2014
Realisation date: 01.09.2014 – 30.11.2015
Amount: 2 108 000 CZK
Organization: NESEHNUTÍ Brno

The project responds to the superfluity of discriminative advertising in the Czech public space. Following previous experiences of the project applicant and project partners we choose the key goals 1) to change the routine of supervising and self-regulating bodies of the advertising, which don’t use sufficiently their powers given by the current legislation, and 2) to involve the public not only by high-quality informing about the issue, but as well by engaging the public actively into the offered tools of solution.