Our project aims at turning our indirect constituents from general public, professionals and individual donors into our direct constituents and to gain new constituents. We want to achieve this through four activities: launching a card game about death and dying “Tell me” through a crowdfunding campaign; producing webinars and podcasts on death and dying; developing a fundraising plan for individual donors; and implementing strategic development plan for our organization. Project deliverables will help us with our ultimate goal to facilitate communication about death and dying and to improve access to palliative care.