We want to improve public perception of mentally ill people and, at the same time, gain greater awareness and recognition of Fokus; and to build constituencies of Fokus for its own stronger embedding in the community.
We will prepare and carry out events and activities aimed at the destigmatization of the mentally ill people,
The primary constituencies we will systematically work with is a group of approximately 10000 customers of our economic activities.
We seek out and “educate” influencers and ambassadors to help us with our intentions.
We will support the implementation steps by elaborating Communication, Marketing and Fundraising strategies.