Considering the network itself, New Level aims to spark the engagement of
Common Ground’s current members, and to expand the network’s ranks. In
doing so, it will improve the capacities and resources of partner organizations.
The project will consolidate Common Ground’s structure and decision-making
processes, while engaging neglected NGO sectors, such as traditional
organizations, local groups, and sports groups with diverse ideologies and
values background.
Crucially, the project overlaps with the group’s aim and rationale: to identify
and overcome barriers in communicating with previously untapped and
overlooked segments of society and the media. Based on consultations with
experts, communication audits, debates with journalists and the public, and
joint policy-making, we will create a toolkit designed to help NGOs broaden
their strategic communications.